Unlike other creative agencies, Creative Xposure offer a unique complete production service in-house from the very start of your campaign all the way through to the end product. Our dedicated creative team includes Photographers, Film-makers, Retouchers, Graphic Designers, Web Designers, Make-up artists, Hair Stylists and Assistants. As well as our creative staff, our studio is at your disposal. This includes studio space, equipment, retouching and editing suite, beauty stations, changing rooms, lounge area and kitchenette.
This service is ideal:
If you are undertaking a new advertising campaign and require content for both print and video media and want to include content for social media.
If you are starting up a new business and need to create an image for your brand, together with designed stationary and marketing devices, advertising and social media content.
If you are thinking about refreshing and upgrading your brand or business to follow modern trends and seek cutting edge visuals to make you stand out in the current market.
Client Case Study //Moda Minx – Branding image & ecommerce photography and production
Creative Xposure was approached by Moda Minx (previously know as Boutique Boo) director Daniella in January 2015 in need of upgrading their product photography which was quite out dated and low quality. This was bringing down the value of the company’s website in the eyes of their target audience. The company thrived and gained most of its custom from Instagram, where a broad selection of styles in photography were used which is acceptable for social media profiles, but not for commercial websites.
Moda Minx required crisp white backgrounds for the images and so it seamlessly matched the white backdrop on the website, and for the focus to truly be on the clothing. The colours in Moda Minx’s range are very bright and fresh and so we had to ensure that the clothing never lost any colour in the process and remained as vivid as they are in real life.
After Moda Minx contacted us, we organized a meeting with Daniella and our creative production team. We put together ideas and collected them in form of a specialized mood board unique to their company. We discussed how the images we would create could be used as apart of their on going Instagram campaign, which is key to the company’s success and to be in-keeping with the new brand imaging across all web media platforms. As well as ecommerce product shots, we encouraged Daniella to include lifestyle editorial shots for the use on web banners and advertising.
Due to Moda Minx’s high volume of products, we decided that the best plan to work together would be over a course of several dates each month, first focusing on product shots and then after on the creative images.
We devised a creative team made up from our best photographers, retouchers and make-up artists.
Our make-up artists devised a summery look to reflect the feeling of the brand whilst our photographers set up the studio, using 2 x Bowens on a white backdrop and 2 x Bowens on the front, lighting both the head and body with one and the second on low to ensure even coverage on the legs. The team worked together to direct and style the models throughout the shoot. Using a CamRanger device and software, our retoucher was able to edit the photographs as the photoshoot was taking place in our post production suite. Because of this method, the Moda Minx team could see the results and make any minor adjustments necessary. Our retoucher created specific actions for the Moda Minx imagery alongside Daniella to ensure that whenever our teams worked together we were able to give the same results each time.
The End Results:
Moda Minx were exceptionally pleased with the production results and is a client we continue to work with on a regular basis. If you are looking to invest in your business and upgrade your brand image contact us on 01517092348 to see what we can do for you.